elements group announces Joint Venture with Federated Companies
Popular Miami-Based Lifestyle brand expands real estate and construction services
Miami, FL – 11/2/2009 – elements group, parent company to elements fitness and BalanceDiet, has announced a new joint venture with Boston-based Federated Companies, expanding the scope of development and franchise services offered by the popular Miami-based brand.
Federated is a national real estate developer and commercial landlord with an active site selection and construction management division, and maintains development relationships in all 50 states. The company has conducted placement for many premium retail brands, such as Talbot’s, Chico’s, Pier One, and Best Buy. The new relationship will allow Federated to exclusively represent the elements brands in their national expansion efforts, as well as manage construction and rollouts in a joint venture relationship.
“This new addition is significant for elements for several reasons. It allows us to better manage the site selection process, and to negotiate very favorable and more consistent terms for our franchisees. Having a known and active national real estate division will also garner more premium site locations. Federated's existing relationships with many successful real estate developers will greatly enhance the placement opportunities for elements and BalanceDiet franchisees.” commented elements founder Christopher Palumbo.
“Our goal is to offer a fully turn-key solution to our franchisees and master developers. From site selection to advanced lease negotiation, deal structuring and complete construction services, this well-seasoned expert team puts elements real estate division on par or ahead of any top national brands. Franchisees will be able to place their focus on sales and marketing of their new club, rather than construction management and lease review.” In many markets, landlords will be offering sites to elements with development packages, allowing us to simply place qualified franchisees, which will significantly increase our national rollout numbers.”
elements has announced new clubs in several major markets, including Toronto, Chicago, Atlanta, Seattle, and Boston.
